How Dermaclara Boosted Email Deliverability and Increased Revenue on Campaigns by 2X

Dermaclara is a leading skincare brand known for its innovative Occlusion Patches, which lock in moisture to improve skin hydration and combat aging signs like wrinkles and stretch marks. By leveraging DTC ecommerce, influencer marketing, and optimized email campaigns, they’ve built a loyal customer base and achieved significant growth.

A major challenge for ecommerce brands is poor email deliverability. Many emails land in spam or promotions, lowering open rates and engagement. For a high-growth brand like Dermaclara, this meant they were leaving a lot of money on the table simply because their emails weren’t being seen.

Despite their well-crafted content and compelling offers, poor inbox placement was preventing them from fully capitalizing on their email marketing strategy. They needed a way to ensure their emails reached the right inbox to maximize engagement and revenue.

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Dermaclara used Maverick’s Optimizer to improve inbox placement. By optimizing the HTML, Optimizer improved how email clients like Gmail and Apple Mail processed their content, increasing the likelihood of primary inbox placement. With minimal effort, Dermaclara saw immediate improvements in open rates, click-throughs, and revenue.

By using Maverick Optimizer, Dermaclara significantly increased their chances of landing in the primary inbox rather than the promotions or spam folders. This resulted in more eyes on their emails, higher click-through rates, and ultimately, more revenue from each campaign.

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