How Azuna Fresh Improved Email Deliverability and Boosted Campaign Conversion Rate by 46%

Azuna Fresh, founded by Scott Dancy in Buffalo, NY, offers plant-based, tea tree oil-infused air purifiers designed to eliminate odors and improve indoor air quality. Their products, safe for both pets and children, have gained popularity for effectively neutralizing bacteria, mold, and mildew without the use of harsh chemicals. Since launching in 2019, Azuna Fresh has expanded its product line and grown its customer base through strategic marketing and a commitment to natural, effective solutions.​

Despite a strong product and growing customer base, Azuna Fresh faced challenges with email deliverability. Email deliverability is a silent killer for ecommerce revenue. Even well-crafted, high-converting campaigns can fall flat if they land in the promotions or spam folders. Unfortunately, that’s exactly where most brands' marketing emails end up. Several brands are missing out on potential opens, clicks, and conversions—leaving significant revenue on the table.

Azuna Fresh implemented Maverick’s Deliverability Optimizer, a custom built deliverability solution for ecommerce brands on Klaviyo. The feature works by optimizing the HTML in their campaign emails, ensuring that emails are parsed by email clients like Gmail, Apple Mail, etc in a way that increases the likelihood of landing in the primary inbox—not the promotions or spam folders. Without having to do additional content changes (the design the recipient sees is unchanged) or manual setup, they instantly saw improvements in visibility, engagement, and incremental revenue. The solution applies to all email implementations (images, ones created with drag and drop editor, custom coded, etc