Anyone can create an eCommerce website nowadays as many codeless platforms are available with built-in templates. However, managing the website and taking it to the top is a dream of every creator. This dream is made easy with AI Tools. AI tools can help any e-commerce website perform well and rank at the top. There are several areas where they can help in managing a website. Some of them are discussed below.
Areas where AI Tools can help e-commerce websites
AI Chatbots Improve Customer Satisfaction
AI chatbots are available 24/7 for customers. The chatbots can answer all the queries about the products and services of e-commerce websites. Now, customers don’t have to wait for hours for their queries to be answered. It enhances the traffic interaction to the website and ultimately the sales.
These chatbots don’t get annoyed by repetitive questions regarding the same product. That’s why, every user enjoys the same experience while talking to the chatbots. So, the AI chatbots are sufficiently adding to the performance of e-commerce websites.
AI Summarizers for Writing Compelling Product Descriptions
We all know that product descriptions are an important part of an e-commerce site. This tells both potential customers and search engines about the features and benefits of the product being sold. If product descriptions are engaging & compelling, they will attract buyers’ attention, leading to enhanced visibility in the search results.
Remember, a compelling description is one that is free from jargon, and unnecessary words. Instead, it should be sweet and concise. Gladly, advanced tools like an AI summarizer can greatly assist in quickly drafting such product descriptions. The tool shortens lengthy details of a product and cuts it to the required length without compromising on original meaning and quality.
To give you an example, we took content from the internet and provided it to the AI summarizer, which then generated a summary, as shown in the image below.
AI summarizers reduce the time of writing, save costs and delays caused by human writers. When the e-commerce website has all the updates on time, it can give tough competition to its rivals.
Personalization of E-commerce Websites with AI Tools
AI Tools collect data on user behavior and recommend products of their interest. This way, whenever the user opens the website, he sees the products he likes. So, personalized recommendation helps websites get more traffic and increase sales.
AI Tools also filter the customers based on demography. It helps websites improve the user experience as they see the only products they use and can access. Some websites don’t offer international shipping. So, if customer segmentation is not used, international traffic to the website will be of no use.
Examples include Amazon Personalize which can personalize product recommendations. Also, Google Analytics can help in the demographic segmentation of products on e-commerce websites.
Help Find and Fix Broken Pages & Links
AI Tools can scan the e-commerce website and find any broken links and pages. The regular scan can improve the detection of any irregular activity such as broken pages and links. Then it can be fixed to improve website health, increasing the efficiency of the website.
AI-powered crawlers can be used to find broken pages and links on a regular basis. With their help, websites can increase conversion rates, improve user experience, and in turn enhance sales by ensuring the removal of broken pages and links.
Optimization of Loading Speed
AI Tools can reduce the size of pictures and videos of products using compression algorithms. It does not affect the quality of pictures and videos. It reduces the size and helps increase the loading speed of websites. Also, AI can improve the loading speed by keeping the frequently accessed products near users by optimizing content delivery network (CDN) configurations.
AI Tools increase the loading speed with the help of lazy loading and predictive loading. These methods reduce the initial loading time and resource loading time. The content is loaded faster than usual and the speed of the website loading increases.
Conclusion
AI Tools are equipped with a lot of capabilities that can improve the performance of eCommerce websites. Some areas where they are beneficial are writing quality content for product descriptions and AI Chatbots for customer queries. Also, the personalized recommendation helps improve the user experience, as users see what they like the most on the website.
To improve the user experience, the broken links and pages can be identified and fixed by AI Tools with regular scans. Besides, the loading speed of e-commerce websites can also be improved with compression algorithms, optimization of CDN configuration, and predictive loading. All the methods bring a potential increase in conversion rates, search engine rankings, and improvements in user experience eventually leading to better performance of e-commerce websites.
.png)
.png)
