There is no doubt that attracting new customers is one of the primary goals of every business in the world. Doing so can provide several benefits like increased revenue, brand awareness, customer trust & loyalty, and many more.
However, keep in mind that attracting new customers is not an easy task. But if the right strategies are followed, it can be efficiently done & dusted.
In this post, we are going to discuss five proven strategies that can greatly help in attracting new customers. So, without discussing any additional things, let’s head towards the strategies.
Top 7 Most Effective Strategies for Attracting New Customers
Here are seven proven marketing strategies that brands can consider following to attract new customers.
1. Invest in Content Marketing:
rewriter
Do you know? Content marketing is one of the most widely used marketing tactics used by brands all over the world. According to statistics, 93% of B2b marketers make use of content marketing, and around 97% of marketers surveyed by Semrush achieved required marketing goals through content marketing.
These stats will be more than enough to show you the success rate of content marketing. So, to attract new customers, you can consider using it as a strategy.
But the question here is what will you need to do? The answer is that you just have to serve the targeted audience with relevant and valuable content on a regular basis.
There are different types of content you can create for content marketing; these types include:
- Blog posts.
- Newsletters.
- Videos.
- Infographics.
For maximum success in attracting customers, you should go with the content type that your audience prefers. Remember, each content type above will also have different quality standards.
Example
Let’s imagine that you want to do content marketing by creating blog posts. Then you will need to create blogs that are not only relevant and provide useful information, but also 100% unique and readable. This will result in increased search rankings, and ultimately maximum customer engagement.
Obviously, consistently creating blogs with these characteristics will require good writing skills as well as time. If you lack either of these, then a rewriter can be helpful in this regard. It will make your given blog content unique & readable by replacing maximum words with their relevant synonyms and reshaping sentences. The best thing is that the tool will not cause any harm to either the original meaning of the content, nor its length.
2. Leverage Email Marketing:
Leveraging email marketing is also an effective strategy for attracting new customers with ease. It involves directly approaching potential customers via email and encouraging them to make a purchase.
It is considered one of the most successful marketing strategies. Around 90% of brands in the entire world say that; Email marketing has the most important role in their business success.
Now, how can you efficiently use email marketing to attract new customers? Below are the steps that can be followed in this regard.
- Get an email list of your potential customers: First of all, you will have to gather the email addresses of potential customers in your targeted markets. For this, you can opt for reputable email list platforms and purchase email lists from them.
- Segment the email list: Now, you need to segment the list. This will involve dividing email addresses into different portions based on a set of criteria. The criteria can be common preferences, needs, etc.
- Write Engaging Subject Line & Copy: Writing an engaging subject line is highly crucial, as it will decide whether the customer will open your message or not. When it comes to engaging email copy, it will greatly contribute to encouraging the customers to visit your website or product & services.
- Personalize the Email: To grab the recipient/customer's attention, it is recommended to personalize the email before sending it. This will involve specifying the receiver’s name, gender, location, etc. Also, create a professional email signature with links to your social media pages and other online platforms to connect with target customers on a deeper personal level.
- Send at the right time: The sending time will play a key role in your email marketing success. Sending emails at the right time (9-11 am) can result in a higher open or response rate.
By following all these steps, there is a strong chance that your email marketing efforts will generate new customers.
3. Use the Power of Social Media:
In this modern era, social media has become a main weapon for marketers and businesses. This is all because of 5.7 billion social media users. So, the more users, the more chances of attracting new customers.
Due to this, it is considered a proven strategy to use social media to grab the attention of potential customers. There are numerous social media platforms available that you can use including:
- Facebook.
- Instagram.
- Twitter.
- Snapchat.
- TikTok.
The good thing is that all these platforms do not charge a single penny from users for promoting products or services. However, it is also important to note that these platforms also offer paid advertisements. Through paid advertisement, the posts of brands will get a special boost for better impressions.
In order to get the most out of your social media marketing, you can consider following the tips below.
- Regularly publish posts.
- Instead of promotional, try to provide value to the audience.
- Interact with followers through comments.
- Follow the social media trends and use them for your benefit.
4. Offers Discounts:
The name of this strategy says all about it. By offering discounts to the targeted audience, you can not only attract new customers but also give a boost to overall sales. Let us explain how.
When a brand offers discounts on its products or services, this creates a sense of urgency in potential customer's minds to make purchases before deals end. The discounts can be
“Buy one Get one Free,” “Money-back guarantee,” etc.
Additionally, do you know? Most of the potential customers are usually price-sensitive. So, whenever they see some discount, they will definitely start making purchases. This will be a clear indication that the brand has started attracting new customers.
Useful Note: It is crucial to offer discounts strategically (according to your budget) and avoid blindly opening the treasures for customers. Doing so can damage your overall profile margin, increasing the overall risk of business failure or cheap brand image.
5. Start a Referral Program:
Starting a referral program is another effective strategy that brands can use to attract new customers. The referral program works when a brand’s loyal customers start referring their friends, family members, or other people to the brand, all because of its qualities.
Moreover, as a brand owner, you can also consider offering special incentives, deals, or other benefits in exchange for referring to new ones. This is one of the most widely used strategies for attracting new leads all over the world.
However, just like offering discounts, brands also need to be careful while offering exchangeable referral programs. They need to ensure the program is for their benefit, and not costing them.
6. Use Customer Testimonials
Showcasing customer testimonials is a popular marketing strategy for attracting new customers. A testimonial is a written, or spoken statement of a satisfied client regarding the quality of a product/service.
As a business owner, you can also consider using testimonials as social proof of your best work. Doing so will greatly contribute to building trust and credibility among the targeted audience. This will ultimately lead to new customers.
However, it is important to note that customer testimonials can have many forms such as text, video, audio, interview, and many more.
Additionally, there are multiple key elements that make a testimonial perfect in all aspects. Those elements are listed below:
- It is based on real stats and information.
- It is completely relevant to the audience.
- It is easier to understand.
- It is concise and crisp.
If your testimonial has all these characteristics, it will be most likely to become successful in convincing the potential lead to become a new customer by making a purchase.
7. Offer Top-Notch Customer Service
Finally, top-notch customer service can also attract a wide number of new customers to your brand, let us explain. Due to the advancements in the world, it has become a customer’s psyche that they want to feel valued and loved. Due to this reason, they always hurry towards the businesses that efficiently fulfill this requirement.
Moreover, offering exceptional service will also act as “Word-of-mouth” marketing for the brand. The loyal customers will give positive feedback to their family members, friends, etc. about the business, resulting in new customers.
But wait? What exactly does a top-notch customer include? Well, there are several things that we have discussed below:
- You have to deal with the audience with full respect and understanding.
- Make your service team available 24/7.
- Try your best to fulfill the claims that you have made with the audience.
- Interact with them regularly through different social media platforms.
- Ask for suggestions or feedback about your brand, and then take the necessary steps to address their concerns.
All these will ultimately make the targeted audience feel valued and indicate excellent customer service. This creates a positive image in the market, increasing the overall chances of grabbing the attention of wider leads (who are planning to become customers).
So, these are the seven most effective marketing strategies that brands (both small & large) can consider following in order to attract potential customers.
Final Words
To remain profitable and competitive, it is highly crucial for brands to continuously attract new customers. For this, numerous marketing strategies are available and also being used. In this blog post, we have discussed seven proven strategies for attracting new leads or customers. We are quite hopeful that you will find this article helpful.
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